"Swifties" Arriving at SJC for Eras Tour Invited to Trade Friendship Bracelets with the Airport

July 27, 2023

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"Swifties" Arriving at SJC for Eras Tour Invited to Trade Friendship Bracelets with the Airport

Handmade bracelets help Airport share excitement for weekend concerts

SJC Friendship Bracelets

San José Mineta International Airport will trade these handmade friendship bracelets with Swift fans Thursday in Terminal B Baggage Claim.

SAN JOSE, CALIF. – “Swifties” arriving Thursday afternoon at San José Mineta International  Airport (SJC) will have an opportunity to trade friendship bracelets with the Airport ahead of the Taylor Swift Eras Tour performances, scheduled at nearby Levi’s Stadium this weekend. A group of Airport staff handmade SJC-branded friendship bracelets in anticipation of Swift’s fans arriving for her performances this Friday and Saturday.

Trading will begin at 4 p.m. at a table hosted by the Airport in the Terminal B Baggage Claim area, as part of the Airport’s Marketing and Customer Experience efforts. Airport Director, John Aitken says it’s a good way to create a more memorable travel experience for travelers.

Aitken said, “Our team does a wonderful job curating an inviting experience for the range of audiences who choose SJC. Customer Experience is an area of our industry that we take very seriously. Supporting efforts like this is a way to encourage my team to be creative and responsive to what’s important to them and our passengers.”

The Airport’s popular social media pages follow the pop star and welcomes the opportunity to engage its followers in the local fanfare, which has included the next-door City of Santa Clara re-naming itself “Swiftie Clara” during the two show dates, July 28 and July 29. Swift's impact on locales hosting her concerts is being described as "The Taylor Swift Effect."

Supplies are limited; trading is available while supplies last.


About San José Mineta International Airport (SJC): Fly Simple 
Fueled by a culture of innovation, San José Mineta International Airport (SJC) is the Bay Area's easiest and most dependable airport due to its medium size, simple layout, temperate climate, and inland location. Just minutes from downtown San José, SJC is a convenient gateway to Northern California and the Silicon Valley region, providing nonstop service across North America and to Europe and Asia. SJC is a self‐supporting enterprise owned and operated by the City of San José. For more airport information, visit flysanjose.com. Connect with SJC on social media at flysanjose.com/follow.

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